MunasBH
Split · Est. 2018
I
The Adriatique is the kind of property the MunasBH platform was written for: 64 keys, a kitchen that sources from Konavle, a concierge who has worked there since 1998, and a general manager — Ana Marušić — who had been pricing by instinct since her father handed her the keys in 2014. By the spring of 2023 she had three problems she could not solve alone.
First, channel parity. Booking.com and Expedia had drifted 9–14% below the property's own website for the entire June window, and the OTAs had begun ranking the Adriatique below two newer Hvar competitors who were running aggressive mobile-only promotions. Second, a 22-night mid-July trough that nobody on her four-person team could explain — not the weather, not the conference calendar, not the ferry schedule. Third, a private-villa listing that a former employee had set up on Airbnb in 2019 and which still appeared, ungoverned, in four booking searches a day.
MunasBH came in for a two-week audit. The findings were unromantic: the BAR was being updated manually every Tuesday, the rate parity module was set to "monitor only," and the comp set included a 180-room package resort in Starigrad that was anchoring the bottom of every weekly pricing decision.
What changed in the first 90 days
Three changes, executed in order. The rate parity engine was switched from monitor-only to auto-correct, with a ±2% tolerance band. The comp set was rebuilt from scratch — eight properties, all 40–80 keys, all within 14km of the Adriatique, all running similar amenities. The mid-July trough was diagnosed as a school-holiday gap (German market departure, UK market not yet arrived) and the engine was instructed to fill the gap with a four-night minimum-stay restriction aimed at the French and Italian drive markets.
By the end of August the property had recouped €112,400 in leaked room revenue — money that had been booking on OTAs at the wrong rate and was now booking direct or at corrected parity. By December, when Ana sat down with her ownership group to review the year, RevPAR for the 2024 season was up 27.1% on 2023, with a 6.8-point improvement in direct-booking share. Rack rates had not been raised.
"I had been pricing this hotel like a restaurant — by what felt right on a Sunday night. The platform didn't replace my judgment; it just made sure the OTAs stopped interpreting my Sunday as a fire sale."
What Ana would do differently next season
"I'd turn on the shoulder-season demand model two weeks earlier. We lost the first ten days of May because I was still trusting last year's calendar." The platform has since adjusted its default onboarding for dalmatian-coast properties to push the first live rate recommendation 14 days earlier than the original 11-day average deployment.
